Kunchalakari, Mumbai
Helping an artist take her art to people
Task:
Conceptualizing a brand from scratch which started with ideation of product-line and finalizing the pricing and went on to finally creating a brand that could help an artist connect with her audience.
USP:
Hand painted designs.
Our take:
Creating a friendly yet artistic brand routed in traditions of India. Thus, the name Kunchalakari was born which literally means art created by hand painting.